10 Follow-Up Email Templates

Hi [First Name], Thanks for reaching out! I just saw your inquiry and wanted to connect right away. I noticed you're interested in [property/neighborhood/price range]. What's driving your search right now - are you looking to move soon, or just starting to explore options? I'd love to help you find exactly what you're looking for. [Your Name] [Your Phone]

Hi [First Name], I was looking at the [Neighborhood] market this morning and thought of you. Quick snapshot: There are currently [X] homes in your price range, and they're averaging [X] days on market. Compared to last month, prices are [up/down/steady]. I put together a list of the 5 best options available right now. Want me to send it over? [Your Name]

Hi [First Name], A home just came on the market that checks a lot of your boxes: [Address] - [Beds] bed / [Baths] bath - [Square Feet] sq ft - Listed at $[Price] - [One standout feature - updated kitchen, large backyard, etc.] Based on similar homes, this one won't last long. Would you like to see it this week? I have availability [Day 1] at [Time] or [Day 2] at [Time]. [Your Name]

Hi [First Name], Great seeing you today! Now that you've had a chance to process, I'm curious what you thought about [Address]. Some questions to consider: - Could you see yourself living there? - Anything that surprised you (good or bad)? - How does it compare to others you've seen? No pressure either way - I just want to make sure we're looking at the right homes for you. [Your Name]

Hi [First Name], I wanted to check in since we haven't connected in a bit. I know life gets busy, and sometimes priorities shift. If your home search has taken a back seat for now, I totally understand. Just let me know where you're at: - Ready to pick back up? I've got some new listings to show you. - Taking a break? No problem - I'll check back in a few months. - Already found something? Congrats! (And if you need referrals in another area, I've got you covered.) Hope all is well! [Your Name]

Hi [First Name], Thanks for requesting a home value estimate for [Address]. Based on recent sales, online estimates put your home around $[Range]. But here's what those algorithms miss: [specific neighborhood trend, school district premium, or recent improvement value]. To get an accurate number, I'd love to do a quick walkthrough. It takes about 15 minutes, and you'll walk away with a precise market value and a realistic timeline if you decide to sell. Want to schedule a time this week? [Your Name]

Hi [First Name], Remember [Address] that you liked? The seller just reduced the price by $[Amount]. It's now listed at $[New Price], which puts it [at/under] the top of your budget. Price reductions like this sometimes signal a motivated seller - which means there might be room for negotiation. Interested in taking another look or making an offer? Let me know and I'll get the details. [Your Name]

Hi [First Name], As we continue your home search, I wanted to share something that could make all the difference when you find "the one." In today's market, sellers often receive multiple offers. The biggest thing that separates winning offers from losing ones? A pre-approval letter. Getting pre-approved: - Takes about 15 minutes online - Doesn't affect your credit score (it's a soft pull) - Shows sellers you're serious and qualified I work with a few lenders who can turn this around same-day. Want me to make an introduction? [Your Name]

Hi [First Name], I know you're not looking to move until [timeframe], but I wanted to keep you in the loop on what's happening in [Neighborhood]. This month: - [X] homes sold (avg [X] days on market) - Median sale price: $[Price] ([up/down X%] from last month) - Inventory: [low/moderate/high] - [X] homes available One trend I'm watching: [Brief insight about the market] When you're ready to start looking seriously, I'll be here. In the meantime, feel free to reach out with any questions. [Your Name]

Hi [First Name], I hope you're settling in nicely at [Address]! It's been about a month now - how are you liking it? I have a quick favor to ask: Do you know anyone else who might be looking to buy or sell? I've got room for a few more clients, and my best business comes from referrals from people like you. If anyone comes to mind, just reply to this email with their name and I'll take it from there. Thanks again for trusting me with your home search. It was a pleasure working with you! [Your Name] P.S. If you haven't already, I'd really appreciate a quick review on Google or Zillow. It helps more than you'd think! [Link]